By GRWW← All posts
Microcopy is the little text around the edges: buttons, tooltips, placeholders, confirmations. It's easy to ignore and disproportionately powerful.
Make buttons describe the outcome
'Get my free proposal' beats 'Submit' because it tells people what they get, not what they do. Specific verbs reduce hesitation.
Reassure at the moment of doubt
A line under a form — 'No spam, reply within a day' — removes the exact fear someone has as they hover over send.
Turn errors into help
Clear, kind error messages keep people moving instead of giving up. Tell them what went wrong and how to fix it.
The takeaway
Sweat the small words. Microcopy is where conversions are quietly won or lost.